Advertising Rates & Information

Classifieds & Photo Classifieds

Perfect if you are selling a horse or a saddle, trailer or truck, have a apartment to rent or stall available, or are looking to hire someone. Classified ads (unless online only) appear in print, appear in the digital flip book featuring on equiery.com, and appear in specially designed search sections on equiery.com and horsetrader.com.

Classifieds start at $5 for three lines (26 spaces per line). Each additional line is $3 (max 3 additional lines).
Bold Headlines for $4 per headline.
Photo Classifieds are $50.

Order now.

Service Directories

An exclusive section designed for individuals offering specialized services, such as veterinarians, farriers, dentists, excavators, tailors, braiding, insurance, etc. Sorry, no retail or stables permitted in this section. Issues run consecutively.

All service directory ads are 2.375 x 1.5 inches (width x height) (click here to see sample page), can include one logo & maximum 20 words; business cards may be submitted but will be redesigned for space considerations. Service Directory ads appear in print, appear in the digital flip book featuring on equiery.com, and appear in specially designed search sections on equiery.com and horsetrader.com.

3 issues: $145 b&w $205 color
6 issues: $275 b&w $325 color
12 issues: $525 b&w $565 color

Trainers/Instructors/Judges Directory

The name says it all! An exclusive section designed specifically for the freelance trainer or instructor, as well as for judges, this newly redesigned advertising section now features a photo!

This section is reserved for promoting individuals and is not available for farms, barns or stables. Limit one individual per listing. Issues run consecutively. Please submit one photo (click here for photo specs), up to 40 words for a description of qualifications and services, plus one phone number, one e-mail address and one website. Trainer/Instructor/Judge ads appear in print and in the digital flip book featuring on equiery.com.

3 issues: $175  
6 issues: $275  
12 issues: $450  

Greener Pastures Special Memorial Packages

Perfect for that dedication for the special horse, dog, cat – or person! Memorials are designed at the discretion of our Art Department unless submitted camera ready.

1/6 Vertical $100 b&w $125 color
1 photo, up to 100 words, 2 3/8'' x 4 7/8”
1/3 Square $200 b&w $250 color
1 photo, up to 100 words, 4 15/16'' x 4 7/8''
2/3 Vertical $335 b&w $435 color
2 photos max, up to 200 words, 4 15/16'' x 10'
Full Page $425 b&w $575 color
3 photos max, up to 250 words, 7 1/2'' x 10''

Special Note: $20 of the special package pricing will be reserved, in the name of your animal, to the Maryland Horse Council's Equine Welfare Committee, to help fund educational efforts on horse care and management to help combat neglect and abuse. (All prices include layout/ad design)

Front Cover

Perfect for congratulating a rider, owner or client; a great way to promote a business; a loving final salute to a favorite horse. Not all covers available; please contact 1-800-244-9580 or info@equiery.com for availability.

Covers are $460 and must be reserved with a credit card, check or cash upon reserving. The Equiery reserves the right to accept or refuse photos based on quality and presentation, and The Equiery reserves the right to edit the photo caption for appropriateness.

If you purchase a cover, you will receive 10% off an interior ad, and we will direct readers to the page on which the ad appears in the photo caption.

Display Ads

Perfect for retailers, training facilities, lesson stables, boarding barns, barn builders, stallion stations, mare care centers, manufacturers, events, shows, clinics, vet centers, schools and real estate agents. Ad prices are for camera ready art. All display ads appear in print, appear in the digital flip book featuring on equiery.com, and appear in specially designed search sections on equiery.com and horsetrader.com.

Size B&W Rate Color Rate
1/8 page $110 $150
1/6 horizontal $140 $190
1/4 page $185 $260
1/3 pie $255 $355
1/3 horizontal $255 $355
1/2 horizontal $330 $480
1/2 vertical $330 $480
2/3 horizontal $445 $645
Full Page $620 $920
2 Page Spread $1100 $1400

Premium Placement Ads*

Size B&W Rate Color Rate
Page 3 ad* (2/3V) $485 $685
1/3 H Stable Directory $295 $395
1/6 Stable Directory $160 $210
Full page Inside Front Cover* $690 $990
Full page Inside Back Cover* $655 $995
Full page Back Cover* $690 $990
Front Cover - Photo & Caption†*   $460
Center Spread* $1130 $1430

Display ad rates are for camera ready only. If you would like The Equiery to design your ad, please click here.

"Buy in Bulk" Discounts

Prepaid discounts for prepaid, consecutive month display ads save you money and hassle! Your business will maintain its presence in The Equiery - and maintain its market share - even if you are out of town or are otherwise unavailable.

3 Consecutive Months Prepaid: 10% off the space rate
6 Consecutive Months Prepaid: 15% off the space rate
12 Consecutive Months Prepaid: 20% off the space rate (essentially, you get the equivalent of almost two months of free advertising!)

Annual Contract Bonuses

Annual contract advertisers receive one free monthly classified, in print and on line. Contact us to learn more! ads@equiery.com or 1-800-244-9580 x 101

Full page annual contracts will receive a free banner ad.

Premium Placement: 15% of space rate; premium placements on a first come first served basis, reservation required.

Equiery.com Banner Ads

Equiery.com is constantly updated with need-to-know news and sporting coverage; augment your issue advertising with an equiery.com banner ad!

Standard banner ad rate $200  
Rate with print ad $100  
Rate with 12 month full page ad contract FREE  

EQ E-Marketing

Augment your display advertising with direct e-mail marketing, leveraging The Equiery’s powerful databases! E-marketing e-blasts are an exclusive benefit for display advertisers. E- blasts will use the same PDF as the display ad; unique e-blasts can be designed for an additional fee.

Eblast with full page display ad $250  
Eblast with 2/3 page display ad $275  
Eblast with 1⁄2 page display ad $300  
Eblast with 1/3 page display ad $325  
Eblast with 1⁄4 page display ad $350  

Payment Terms & Conditions

Payments must be made at the time the order is placed. Payment may be made with cash, check, money order, MasterCard, Visa, American Express or Discover

Ad Art Specifications – Camera Ready/PDF Ads

Display Ad prices are for electronic “camera ready” art, which are PDFs with embedded fonts. All artwork inside “camera ready” electronic ads should be prepared at 300 dpi grayscale for black & white) or CMYK for color (no RGB).

All text/copy should be entered through a vector based program (e.g. Illustrator, InDesign, QuarkXpress, Indesign). Raster programs should NOT be used for text/copy (e.g. PhotoShop). Only PDFs are acceptable as camera ready ads. JPGs, Word documents and native files are not acceptable.

Camera Ready ads must be submitted at the correct print size (see below). Crop Marks and registration marks are not necessary.

Ad Size Width x Height  
1/8 page 3 11/16" x 2 3/8"  
1/6 horizontal 3 11/16" x 3 1/4"  
1/4 page 3 11/16" x 4 7/8"  
1/3 pie 3 11/16" x 6 1/2"  
1/3 horizontal 71/2"x31/4"  
1/2 horizontal 71/2"x47/8"  
1/2 vertical 3 11/16" x 10"  
2/3 horizontal 71/2"x61/2"  
Full Page 71/2"x10"  
Full Page w/Bleed Document Size: 8 1/2'' x 11''
Live Area Size: 7 1/2'' x 10'', add 0.25'' bleed on all sides
Page 3 ad* 4 15/16" x 10"  
Full page Inside Front Cover* 71/2"x10"  
Full page Inside Back Cover * 71/2"x10"  
Full page Back Cover * 71/2"x10"  
Front Cover - Photo & Caption†*    
2 Page Spread (2) 71/2"x10"  
Center Spread * 15 5/8" x 10"  

Ad Design

If you do not have camera ready art, The Equiery can design your ad for you.
Ads are designed at the discretion of our Art Department. We will follow any directions or “roughs” provided by you, and will make every effort to make sure your ad is correct, effective, and aesthetically pleasing. The Equiery assumes no liability for errors in ads from handwritten copy).

Ad design charges are 10% of the space rate (e.g. $18.50 for a Quarter Page ad). Special requests, such as photo touch-ups or special effects, are $75 per hour and you must allow a minimum of three weeks prior to deadline.


1-800-244-9580 or 410-489-7826 Fax: 410-489-7828 info@equiery.com

Tracy McKenna x101 or tracy@equiery.com
Jennifer Sponseller Webster x106 or jennifer.webster@equiery.com


Contact Us
(p) 800-244-9580
(p) 410-489-7826
(f) 410-489-7828

Tracy McKenna x101

Jennifer Sponseller Webster x106

P.O. Box 610
Lisbon, MD 21765

16008 Frederick Road
Lisbon, MD 21765

10th of the month preceding publication date.


Copyright © 2010 - The Equiery/Tuttle Enterprises, Inc.
1-800-244-9580 - Deadline is the 10th!